This sounds like a great idea to show people just how cycling can effect the day-to-day traffic in our cities - and it seems to have worked.
Although it seems to be poking fun at the cyclist its indeed a campaign to illustrate just how everyone using their cars can cause chaos in the towns and cities.
Stories about the relationship between cyclists and motorists have been making the headlines for weeks, but with news of the aftermath from the TV program 'War on Britains Roads' that aired on The BBC, we can see that there are rights and wrongs on both sides. But that is a behavior issue. This campaign puts that to one side and makes it very clear that the number of cyclists out there really are helping the roads to flow that little bit easier.